But it was a user-created sped-up version of the song that initially made the song go viral on the video-sharing app rather than the original recording, and Raye quickly capitalized on this by releasing an official sped-up version. The song began charting internationally at the end of 2022, thanks to the traction it had gained on TikTok. 1 in the UK, as well as her first charting song on the US Billboard Hot 100. Take Raye, a British pop artist whose single “Escapism” became her first No. In fact, the trend has taken off so much that many artists are now releasing sped-up versions of their songs alongside the original single, with the hope of achieving virality on TikTok. Super fast, high-pitched vocals are the backing tracks to almost everything on TikTok, from trending dances to cleaning montages. Hear me out, sound is almost everything on TikTok.The quickest way to make a song go viral in 2023 is to speed it up. The original sound garnered only about 500 views and the laugh track clip garnered over 770k views. one with a trending laugh track I found from the trending sounds page. I posted the same video clip with original sound vs. For example, I have utilized my own TikTok to test, and one of the most interesting learnings to date is that sounds are almost everything on TikTok. To successfully execute a brand campaign, advertisers must understand the platform from a consumer’s perspective. Popular Pays places this link in our brief for every TikTok campaign. When creators post sponsored ads, they must leverage a specific library with music approved to leverage for commercial use. If you stick to this you should never be subject to DMCA requests or any legal action, all of the royalties are paid, and the music is licensed so you are covered. What sounds can brands use?Īll of the music available on the platform is legal to use in your own videos as TikTok’s music library is extensive and integrated with Apple Music. For that reason, it’s key to ensure that creative briefs are extremely up-to-date and brands have open-communication with their creator team. Here is a great resource for this as well! How do brands act on a trending sound quickly?Ī sound that may be trending when the brand team bought into the campaign may be completely different by the time the creator builds out original content. Simply click the red check mark, and then adjust your volume as desired, adjusting how much original sound you want to appear or if you want the added sound to be the only audio. At this point, you can browse and select a trending song, especially one with the blue TikTok symbol next to it. Under the music playlists you can browse music by category, or specifically go towards trending with the fire emoji. Within the app, when adding a sound, you either keep the original sound, select from the recommended sounds, or select “more”. I’d encourage brands to leverage unique sounds/songs to track reach.” – Associate Director of Partnerships, Jane Simon How to identify a trending sound? “With other social/network platforms, the best practice has always been to ‘optimize for sound-off.’ TikTok has the exact opposite approach – a video must leverage sound to succeed on the platform. When partnering with a creator for a branded activation, it’s key to note that brands must consider a strategic and agile approach to audio on TikTok. It’s no secret that trending hashtags and sounds are always evolving on TikTok. Creators can develop the most brilliant content, visibility can skyrocket by leveraging trending sounds. TikTok is a unique platform that was essentially founded by creators – they have proven that they know what works on the platform and how to be successful. Keep your sound on, because we’ve got some insights #foryou. By Kayla Mueller | 3 years ago for Macy’s
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